It is a brand of outdoor clothing and equipment for hiking, camping, skiing, and snow sports. Plus, he has an image of him and a dog. Tips for improving your personal branding. It depends on whom you ask, but Apple, Nike, Google and Starbucks usually come top of the list. Many people opt for black and white because it's clear, professional, and timeless. Try to talk about passions that are not only true passions of yours, but talk about them in a way that demonstrates your initiative, work ethic, and moral values. Passion brands have a heritage and they respect it. Co-author, Creating Passion Brands: how to build emotional brand connection with consumers. Apple. It will help with networking, gaining trust within your industry, and standing out from others in your field. Microsoft's Worldwide Inspirations. It was catchy, easy to remember, and encompassed everything Marie Kondo was trying to do. Let's look at a few examples of companies that utilize a line branding strategy successfully. 21. And What Are 5 Skills You Should Learn For Success? To market his brand, he took to Instagram and successfully grew his page and a few others to over 100k followers. 1. Diego Granados doesnt just say he works well with different teams with his personal branding statement example he also explains why. The goal is to build a brand that people can recognize and relate to. It might not be a slogan that works in the finance industry or the medical field, but marketing is supposed to be fun. Instead, he keeps it really simple with an enlarged image of his logo and name. 1. The ability of the consumer to have it my way is a tremendous engine of ownership. Developing your personal brand is something that you should spend a good deal of time considering - especially when creating a personal website.. Nicholas Griffin helped over 500 companies in 92 countries harness the power of customer experience to deliver success. Starbucks with its mocha-cappuccino-double-shot-skinny ethos is the poster child of this tactic for $5 and so is the Scion with its personalization of everything from engine horsepower to pin striping to stick shift knobs all for $17,000. Not often. And they followed this up by creating their own extreme sport events some more serious than others. Discovering travel at the ripe age of 23 and derailing his whole life to pursue something he was passionate about. Does it work? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Thanks to a hugely successful Netflix series called "Tidying Up with Marie Kondo" in 2019 and the follow-up "Sparking Joy with Marie Kondo" in 2020, the catchphrase became cemented in the minds of viewers around the world. Another marketing strategy he uses often is mystery/intrigue. Denise lives and breathes her brand which, clearly shows throughout her online presence. By pointing out the different languages that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. I would argue that a clear brand statement is missing from Huda's brand strategy. From our perspective, back in 2014, this was a smart move. I mean, yeah, obviously I want to do that. That's because Neil Patel has done a fantastic job building his personal brand. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? Your email address will not be published. Knowledge. The man behind I Will Teach You To Be Rich built his personal brand by delivering consistent quality content that appealed to his audience. These are some of the best personal brand statement examples on social media today. From this value base, Apple is considered to have one of the best corporate branding reputations. Not only is this the honest answer, but its also the one that youll be able to talk about with the most conviction! When you compare his first video for WineLibrayTV to episode 1001, you see the exact same setup and casual approach. They dont want to employ people who are low-energy and can barely think of something they like to do in their spare time! What is Creative Copywriting? There are seven accelerators of Passion Brands, which represent a consumer syntax, a step by step process that marketer's must honor and follow with the goal of forging a passion brand. Feeling inspired by those personal brand statement examples? Brand monoliths dont live and grow. Integrity: Be real. You can try to transmit some ideas, but finally the people decide what the brand represents. You can have the best logo in the world, design a stunning website, and take professional headshots and none of it will matter if you aren't putting out content. For consumers to develop an emotional connection with your brand, they need to see, on every level of your brand (including the corporate actions behind it) that the brand acts in a way that they believe in. Get inspired by other brands. Your brand strategy helps you align every aspect of your brand from the top down. Wisdom. :). After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. Using multiple fonts on the same page can also help create visual interest. All articles are edited by a PhD level academic. About The Helpful Professor A strong brand can help convince a potential client to choose you over your competitors. Let's assume it's his. But it's one of the most popular in the world, and when you Google "Seth Godin," it's the first thing that comes up, even before his personal website (which is a little nicer to look at). Collaboration: Leverage collective genius. This includes anything that you feel strong drive to do such that it can be a source of energy and purpose. Published: Prometheus Books, 2009. But, personal branding isn't limited to celebs. Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. 3 Ways to Build A Strong LinkedIn Content Strategy Today, Content Planning: The Key to Social Media Success, Employee Marketing: What Is It And Why It Matters. The brand's slogan is "To be irreplaceable, one must be different", which embodies the Lover archetype. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. ISBN-13: 978-1591026877. Huda is an interesting personal branding example. Establishing a personal brand can bring credibility, trust, and community. Elizabeth Morgans personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. Following his success, he launched his business to help others create and sell online. Remember when you are building your own brand to capitalize on every opportunity to showcase your skills. We are in a tremendously aware marketing epoch. Example 8. Follow them while they shop. Instead of visuals, the brand utilizes pictures of people wearing the goods. Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. Learn more about our academic and editorial standards. Copyright 2022 Helpful Professor. Below are some examples of passionate behaviors that you can peruse to get an idea. As the queen of social selling, it's no surprise Kim Garst has leveraged her social media profiles to build her personal brand. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. 1. It's not immediately obvious to a new comer what separates Huda Beauty from other makeup brands on the market. It should be short and catchy but also contain enough compelling information to convey your value and show your personality. Enable your people to create and share marketing, recruiting, and sales content to drive exponential growth. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. Jasper AI / Jarvis AI Review: Is It The Best AI Copywriting Tool? You'll also see him all over his site, social media, and videos on YouTube. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. Here are other examples of instances that can materialize in a passion for society: Advocating for social issues. Your email address will not be published. She guest writes for a long list of different publications, speaks at several functions a year, and posts consistently on social media to keep her name fresh in the minds of her audience. For example, you could say that youre passionate about your career because: When demonstrating your passion for your career, you want to come across as if youre the sort of employee who will give your best every single day. People can tell when you're being inauthentic and will be put off. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. When she first started uploading videos she didn't have a website, she focused solely on social media. This makes for a strong personal brand statement because he's not just saying that he assists in the growth of companies. I don't know. In addition, Neil uses orange as his primary brand color and keeps that consistent across all of his platforms. 1) They sought out brand representatives amongst students and young people, to introduce the brand to their friends at Red Bull parties. Self-proclaimed "serial entrepreneur" Gary Vaynerchuck is another great example of strong personal branding. With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business. Author: Helen Edwards and Derek Day. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. Bloggers, Twitters, Fans are now stakeholders and no longer observers. Easier said than done, if youre a physical product sold in a physical store and not a web-based entity, but still. Coca-Cola is another one that has the brand passion thing in the bag. 2. Consistency is another thing that is key to building a strong brand. He built his personal brand by showcasing his passion and personality across social media, through speaking engagements, and tv appearances. Her webpage is visually appealing, there are lots of calls to action and pictures of Marie herself, and the whole thing is really clean and easy to navigate. You can see that social media is a very important channel for him to get his brand out there. Huda started off as a beauty blogger before launching her own makeup line. You would want to show that your values are consistent with a good employee (i.e. It wasn't until after her name became recognizable that she launched her website. Corporate involvement in Social Media revolves around fostering consumers passion of the brand. In comparison, Tony focuses less on appealing logos and choosing color schemes, but that's fine because it fits his market. Interesting article, I think buzz marketing should be the first and last thing when you want to create a brand. Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. Passions are unique to each and every one of us. In other words, they made it clear what they stood for and followed it up. Since starting, consistent content has always been key for Matt to grow his following. Microsoft is one of the best corporate branding examples on a global scale. Passion isnt static, in brands or in people. He holds a PhD in education and has published over 20 articles in scholarly journals. He's also employed a few digital marketing tricks, like a strong brand statement that addresses exactly what his audience wants to know: "Travel smarter, cheaper, longer." We cite peer reviewed academic articles wherever possible and reference our sources at the end of our articles. Maia is a content writer passionate about SaaS topics and online entrepreneurship. The following steps describe how each element must be sequenced to develop an evolving and deepening consumer relationship. Required fields are marked *, This Article was Last Expert Reviewed on October 23, 2022 by Chris Drew, PhD. 4. Engage them. Aaron uses a blend of personality and content to appeal to his potential clients to stand out amongst his competitors. Your personality is what makes you unique and authentic. Noticeably, however, her website lacks an "About Me" page. Researching or experimenting. Reading self-help books or taking online courses. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. Scroll down a little and you get a headshot plus a personal quote that doubles as a sort of brand statement. I'd easily argue that personal branding examples with a concise and memorable brand statement are that much stronger. "Master every area of your life." Luvvie also uses fun play on words like "LuvLetter" for her newsletter to help show her personality online. John Eccles House, Robert Robinson Avenue, Oxford Science Park, Oxford OX4 4GP United Kingdom. In addition, a lot of Tim's following is thanks to his hugely successful podcast, The Tim Ferriss Show, but he also regularly posts on his blog. Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. Two Critical Metrics For Launching New Products, Key Learnings From A Mismanaged Retail Brand, How Brand Mismanagement Destroyed An Icon. Many people in the marketing world know Larry Kim as the unicorn guy. The values, name, and imagery associated with a business and the service or products it sells. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). What makes Chriss statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. Debbie Levitt uses a reference point that a lot of people would immediately understand Disneys Mary Poppins to tell the story of what she does and how she does it. Marie has built a wildly successful personal brand by implementing some great tactics in her marketing strategy. Learn about the keys to a compelling brand story to capture people's attention from the jump. Often when we talk about branding, we are talking about a business. We just want to get our hands on it. 10 Bold Personal Brand Statement Examples. The Blake Project Can Help: The Brand Positioning Workshop, Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education, FREE Publications And Resources For Marketers. These are the sorts of people who will have initiative around the office. (function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[3]='ADDRESS';ftypes[3]='address';fnames[4]='PHONE';ftypes[4]='phone';fnames[5]='BIRTHDAY';ftypes[5]='birthday';}(jQuery));var $mcj = jQuery.noConflict(true); 2022 Branding Strategy Insider. 1 Oprah Winfrey. Real engagement comes from mutating because youre responding to the beat of the people who love you. However, it's not just dull product images with dull CTAs. His approach to business is very down to earth, and he doesn't censor himself, so whenever you hear him speak or watch one of his videos, he comes across a bit like an old friend. 7. As a product manager I have to wear different hats every day and I excel at working cross-functionally. Im The Mary Poppins of CX/UX. Sales and marketing consultancy and digital marketing agency in Oxford with extensive experience in marketing strategy, business growth, B2B branding, inbound marketing and marketing automation. An English vlogger, Louise got her start on YouTube, growing her following to an impressive 2.23 million subscribers. Way to appeal to your market Marie, we text. Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution? Sign up for our newsletter and get a copy of our Personal Brand Starter Kit. Whether you have already tried branding yourself and need some tips on how to succeed or are looking to get started building a strong personal brandhere are some things to keep in mind when developing a personal branding strategy: When it comes to successful personal branding, nothing is more important than just being yourself. They want to hire go-getters and enthusiasts. . Using materials that are safe for the environment. Which are the passion brands? People don't like to feel left out. B) Learning and Growing. If youre interested in reading more about Passion Brands, two good books on the subject are: Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends about. A highly sought-after leadership coach in the executive world, Lolly Daskal was crowned "The Most Inspiring Woman in the World" by the Huffington Post. These young people shared the party mentality with the brand and enjoyed the position they were given. Matthew Kepnes, perhaps better known as Nomadic Matt, is a travel blogger and author. Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. Understanding means fewer mistakes, and mistakes can be very costly.. Participating in city halls and community forums. On the one hand, this is an oversight on her part as it's a great place to tell her personal story and connect with her followers. When we don't, we go looking for one. With many of these personal branding examples, the strategy is used for personal services, which is why freelancers and entrepreneurs focus so much on personal branding. However, the relationship of brand passion to . She still pursued the things she was passionate about, like cooking and interior design, but became less censored and more honest in her approach. In this blog, Passion Brand, he provides insight, tips and opinions so you can learn what works and how to succeed. Tell a consistent, cohesive brand story. Denise Duffield-Thomas is another example of exceptional personal branding. We don't call. The next option would be to talk about a cause that motivates you. Your personal branding will often come through best on your social media profiles. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. One of the most common passion examples presented in job interviews is: "I'm passionate about this job - so give it to me!". There's nothing like a little market research to see how your brand will perform. About Me: I was awarded the title Top Graduating HR Student at my college for my leadership and passion for the field. All of her tweets are also in the same style, instantly recognizable even if she didn't add her name to everyone. The mission: MakeUp Eraser is dedicated to creating the most sustainable makeup removal product in the world by using only the most accessible resource available: WATER. Dr. Chris Drew is the founder of the Helpful Professor. How Israel Gaudette Makes $30k/Month Using His Own Tools and Metrics. All that proves is that, once again, consistent, quality, engaging content is the cornerstone of any successful brand marketing strategy. Normally you'd see a box to join an email list, or a contact us form, but she's got a little emoji and a phone number to text. Like many other personal brand examples, his authenticity is crucial to his success. Author: Kate Newlin. Learn more about our academic and editorial standards. As an Amazon Associate I earn from qualifying purchases. Yes! Sure, it's a silly statement to make, childish even, but it gets his message across and is memorable. For example, you might use bold fonts if you work in technology or lighter fonts if you're a hairstylist. In my book Passion Brands, the leading passion brands identified in our research for their life force engagement include: Apple, Sony, American Express, Starbucks, Folgers, Target, Nordstrom, Craigs List, Whole Foods, Toys R Us, Camel, Absolut, Kraft, Cadillac, BMW, Acura, Infiniti, Jeep, and Arizona Iced Tea. When pressures mount on companies bottom lines, they typically look first to the expense side of products, both in their development and marketing. I'm Passionate About my Career. A great personal brand should resonate with people and clearly state what you can do. This is an integral pillar of his personal brand. 1. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. Like Neil Patel, he isn't afraid to show his face and share a bit of his personality to connect with his audience. 1. Let them in. Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. People have a passion for Coke, not because of their ads, but because it appeals to a core audience in a way that reinforces . After her release, Martha rebuilt her image to suit herself rather than people's expectations of her. . You can start gaining momentum for your personal brand using social media or other outlets before investing time and money into a personal website. Across all of his social media pages, you'll find some reference to unicorns, all thanks to his powerful brand statement: "Be a unicorn in a sea of donkeys.". The topic of passion brands is particularly important to consider in difficult economic times. Marks & Spencer's Little Christmas Story. Nintendo's Vision Statement "Putting Smiles on the faces of everyone Nintendo touches." Sony's Vision Statement "Our vision is to use our passion for technology, content, and services to deliver kando, in ways that only Sony can." Nvidia's Vision Statement She also built a strong collaborative relationship with Snoop Dogg, successfully bridging the gap between two markets to expand her target audience. Unless you've been living on Mars for the last decade, you are acutely aware of the Apple brand and its multiple lines of products that enrich our lives daily. All the advice on this site is general in nature. If there is one lesson to take away from these personal branding examples, it's that content should always be an important part of your marketing strategy. The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. This can include both good and bad habits that one picks up such as a strong work ethic or an obsession with gossip. That's basically how Louise Pentland started out. The following steps describe how each element must be sequenced to develop an evolving and deepening consumer relationship. Put simply, a passion brand is not a brand that consumers purchase purely out of habit, its a brand they have an emotional connection with and want to be identified with by their peers. They know what is in the DNA of the brand and how far they can and should go without putting their genetic code at risk. Whether you are selling products or services using your personal identity or promoting yourself to potential employers, your personal brand should be professional and polished. If you didn't spend 2019 asking yourself if half your personal belongings "spark joy" in your life, you were living under a rock. Nothing brings a brand down more quickly than an interchangeable parts philosophy in the recruitment, hiring, and rewarding of the people behind it. This supercharges your strategies, fine-tuning them to the nuances of your consumers. So it's probably pretty reasonable to take a few marketing tips from the master himself. Darrell Franklin. It can be hard to know where to start with your personal brand. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. You want to show that you have initiative, ambition, and work ethic. Passions can be innate or can be developed with time. Aren't household celebrities the height of personal branding? From brand colors to brand statements, there are many different ways to make your personal brand unique and appealing. The opportunity that a brand passion creates is the opportunity to conscript willing and enthusiastic consumers to spend their financial and social currency on those brands, exhorting friends and family to follow suit. He also has a great catchphrase, "rich life" that he uses consistently to reinforce his brand mission. As I tell my clients, there are no un-focused group of people left in the country. It is part of the reason I use hypnosis to get beyond the sheer been there, done that savvy of modern consumers. This works well as it immediately encourages people to scroll. Consider these personal branding examples and what strategies they've used to make their own brands recognizable and relatable. NikeBrand Tagline. That's when branding becomes about you, your story, your name, and what you put into the world. you believe in doing your best, being ethical, and being a thoughtful person. "This brand partnership with BMW epitomizes our shared values and creativity, technological innovation and style. "Devourer of buffalo wings," is just one, others include "lover of dogs named Gizmo," and "adult fan of lego." Think about which ones resonate with you and use them as a springboard for your own answer to this question! They will try to get it if they think someone else knows or has something they don't. 2022 Purple Frog All rights reserved. Theres a joy in a well-designed idea that can trump other performance features. You may or may not have heard of his various associations like Crazy Egg, Hello Bar, or NP Digitalbut you'll have heard his name. This is why being genuine and authentic from the start is so important. Once people have become passionate about your brand, it takes true passionistas to ensure that the brand continues to grow and evolve in exciting, relevant ways. On the other, it encourages readers to watch her videos and check her social media to find out more. Professionals are embracing social media to share advice and unique insights about their industry. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. Subscribe to our occasional newsletter for tips in your inbox. So that means: if you want to become a passion brand, youve got to be prepared to try brand democratisation. When you think of personal branding examples, it's easy to jump to icons like Oprah or Adele. These are some of the best personal brand statement examples on social media today. In Kim's case, the fun colors and designs suit her market well and help her brand stand out amongst a sea of bland competitors. He doesnt use buzzwords. Did I put my email address in to find out? You'll also notice he uses the same font on all his pages. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. Before that, her brand was built up on this image of your typical middle-class American woman. So, when talking about your hobby passion, mix in evidence of how this motivates you, how it demonstrates your persistence, and how you have dedicated yourself to it to frame it as an example of commitment and work ethic. The goal of a brand's tagline is to convey the brand's spirit in the shortest way possible. Signing petitions to enforce positive change. But it also makes it harder to stand out. MakeUp Eraser. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. We'll look at some personal branding examples to understand a personal brand and how to build one successfully. The last three words directly respond to his target audience's needs. So lets take a look at how Red Bull got to where it is today? But Huda proves it can be effective for products-based businesses as well. This is a pure expression of the art of travel," declared Patrick-Louis Vuitton, Head of Special Orders at Louis Vuitton. A unique view or approach that sets them apart from others. Additionally, Simon is super active on YouTube, a great social media channel for personal brands. Notice that you are one of them. Another thing that Matt does is share his personal brand story in his blogs. It is the resolution of these tensions, which will be different for every brand, that leads to the imaginative leaps that make for an inspired positioning. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. This is about being genuinely interesting and engaging, being a brand that people want to talk about, gossip about, and share with friends. Framing your story and improving your position in the market, HubSpot implementation backed up with strategic insight, Learn how to shape sales and marketing strategies and make your company remarkable, Random thought on business, marketing, sales and life on walk in the countryside open_in_new. Our vocabulary and our humor are shaped by an insiders sensibility to marketing and the co-dependence of the brand/consumer liaison. What would they do on Sex and the City? Studentsshould always cross-check any information on this site with their course teacher. The most important lesson to be learned here is that true passion is infectious. This doesnt mean they are old and stogy, just that they know how their personality can legitimately evolve. For the past 15+ years, I have been . Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.. BMW x Louis Vuitton. Some inspiration for the younger generation, Aaron Ward started his first eCommerce store when he was just 20. In every episode, you'll hear passion-filled, inspirational stories aimed at helping other people achieve greatness in their careers . Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. It also just comes across as a lot more personal. Employers want to hire people who have energy. One rule I learned is that you dont create a brand the people do. This is a great post! 1. You could divide these personal branding examples into two categories: black-and-white websites, and websites with color. You'll also notice that Tim uses social proof at the top of his homepage to showcase his credibility. Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. CONTACT +44 (0) 20 7792 1287. helen@passionbrand.com Nonetheless, Lolly has managed to make a pretty big name for herself. Contributor to Marketing and Market Leader. It will save you time and effort while achieving your goals of growing your personal brand. He is honest and transparent with his audience and shares his story. Refine your brand strategy. My motto is Work Smarter Not Harder. I live by this and teach it to others every day.. If you're telling people you will help them grow their TikTok following, then make sure your brand's TikTok proves that. A step-by-step explanation of the process, with examples, can be found in the Passion Brand chapter of 'The Definitive Book of Branding' (Sage, 2015). They created engagement online and engagement opportunities offline. 10 Useful Personal Branding Examples. After all, what would a writer's website be if it was poorly written? 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